Images are visual punctuations that help tell a story. And for consumers, the more authentic the imagery, the better. From email marketing and website imagery to Instagram and Snapchat, we live in an image-driven online world, and brands have had to jump on board to keep up. But while social influencers and user-generated content can help with these efforts for more authentic imagery, brands can’t rely on their customers alone to produce their content. In this episode of The Commerce Marketer Podcast, I sat down with John DeMato, owner and photographer at DeMato Productions, to discuss how to create authenticity in images, even when they’re professionally shot in-house. Listen to the full podcast episode on Apple Podcasts and Google Play, and as always, don’t forget to rate review and subscribe.