Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Jeff Fromm, Partner at Barkley, President of FutureCast ( Topic: Everything You Need to Know About Millennial Marketing If a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you! In this episode of The Commerce Marketer Podcast, I sit down with millennial marketing expert Jeff Fromm. Jeff is the president of FutureCast and founder of both and the youth trends marketing conference Share.Like.Buy, he’s a Partner at Barkley and he’s written three books on millennials. This guy knows millennials, and today, he gives us the real dirt on what they’re are all about. We discuss:
  • The No. 1 missed opportunity for retailers when it comes to millennials.
  • Why loyalty programs often fail and what you should do to secure millennial loyalty.
  • How marketing to millennials is like running a marathon.
For more information on Barkley, contact Jeff or visit them online: | | On Twitter: @BarkleyUS | @JeffFromm | @MillennialMktg We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing Want to hear more from The Commerce Marketer Podcast? Subscribe to our series via Apple Podcasts or Google Play for all the latest episodes.