The holiday season generated $108 billion in online sales, nearly a 15% year-over-year increase. And mobile accounted for nearly 40% of it. But not everything went according to plan. Whose plan, you ask? Well, mine. Back in October, I made some predictions about what I thought we’d see this holiday season. So, what exactly did happen? How did my predictions pan out? In this episode of The Commerce Marketer Podcast, I sat down with Bronto Marketing Strategist David Taitelbaum to hear how his clients prepared for the holiday season, get his thoughts on voice-assisted commerce, and find out how to make the perfect waffle. Listen to the full podcast episode on Apple Podcasts or Google Play, and as always, don’t forget to rate review and subscribe.
The Commerce Marketer Podcast: Recapping the 2017 Holidays… and Waffles
Friday, January 26, 2018