Welcome to our exciting new podcast! With this series, I’ll be speaking with professionals across the retail industry about trends, strategies and what lies ahead for commerce marketers and retailers. And of course, in true Bronto fashion, we’ll have some fun as well. Find our latest episodes here on the blog, or subscribe to our YouTube channel. And be sure to let us know what topics you’d like to hear about. Without further ado, let me introduce you to the first episode of the Commerce Marketer Podcast. Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto Guest: Brian Beck, SVP Ecommerce & Omni-Channel Strategy, Guidance Topic: The Power of Mobile Mobile is at the center of how people interact with brands. As a former executive with companies such as PacSun and Harbor Freight, Guidance’s Brian Beck has unique insight into how retailers can execute an effective mobile strategy. In this episode, Brian shares his thoughts and insights on the trends in mobile, how mobile is changing retailers and what they need to do to continue adapting to the mobile evolution. A few topics covered in this episode:
  • Desktop-only disorder.
  • The state of omnichannel today and what is holding retailers back.
  • How to optimize for the mobile checkout.
  • The direction Amazon is heading and how to compete with them.
  • How well Brian knows his fish.
For more information on Guidance, connect with Brian at: Brian.Beck@Guidance.com - (732) 208-2763 - www.guidance.com You can find me on Twitter at @WhatsGregDoing or catch me at one of these upcoming events. And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.