Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto

Guest: Bill Connolly, Director of Content Marketing, Olapic

Topic: Visual Marketing and Earned Content

People are visual creatures, and now that consumers are socially connected at every second, it’s more important than ever for retailers to tie that social behavior into their ecommerce efforts.

In this episode of The Commerce Marketer Podcast, Bill Connolly, Director of Content Marketing at Olapic, talks with me about the importance of visual marketing, the benefits of earned content, the manifesting trend of the convergence of frictionless and distributed commerce and what this all means for your marketing efforts now and in the future. A few topics covered in this episode:

  • What is content crunch?
  • Earned content and how to use it.
  • How will brands be affected by voice search?
  • Changing the narrative story of your brand.
  • How funny is Bill, and what exactly is a sculpin?
For more information on Olapic, connect with Bill at: – 888-399-6685 –

You can find me on Twitter at @WhatsGregDoing.

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.