This fall, we rolled out our powerful new delivery groups feature. One aspect of delivery groups you may not be aware of is the ability to segment on them. In this post, I'll go over how to create segments using delivery groups.

Getting Started

In order to create segments based on delivery groups, you need to have already created some delivery groups to work with. If you need help doing this, see my previous post on delivery groups. After your delivery groups are created, you can go to Contacts->Segments->Create Segments to begin creating your segment.

So What Can I Do?

  • Was Sent
  • Was Sent But Bounced
  • Opened
  • Clicked On Any Link
  • Converted
  • Converted (Additional Condition)
  • Wasn't Sent
  • Didn't Open
  • Didn't Click On Any Link
  • Didn't Convert

The Practical Stuff

Segmenting on delivery groups opens the door for you to do a lot of cool things. To help get the creative gears turning in your head, here are a few potential segments you could build.

  • You could build a delivery group consisting of all the deliveries you sent in November. Then, you could create a segment and select Converted as the operator, and the delivery group you just created as the value. The segment would consist off all the contacts a conversion was recorded for as a result of the deliveries you sent in November. Using this segment, you could send a follow-up email letting them now about the great sales in December you are having.
  • Conversely, you could create a segment of people who didn't convert in the delivery group created above, and then send them a follow-up email attempting to get them to continue along the conversion process.
  • You have noticed a few deliveries in your account with low delivery ratings. You could create a delivery group consisting of these deliveries, and then build a segment based on that delivery group. For this example, you would choose Was sent but bounced as the operator, and select the delivery group you just created as the value. You could then use this segment to help diagnose the source of the bounces and remedy the low delivery ratings.

These examples are just scratching the surface on what you can do when segmenting on delivery groups. Hopefully, you now have a better idea of what you can do with segments and delivery groups, and how you can use them in your own email marketing efforts. If you have any questions or feedback, please leave them in the comment section below.

John Gunther
Technical Writer/eLearning Specialist