Last week, I wrote a post explaining the difference between messages, deliveries, and emails. Once you have a solid grasp of what those differences are, you can begin putting that knowledge into action. I briefly described in the aforementioned post about how knowing the difference between messages, deliveries, and emails was especially important in regards to reports. In this post, I am going to dive a bit deeper into this subject and show how you can view reports in a very broad scope, or in a very focused scope.

Broaden Your Horizons With Message Reports

So let's say that to prepare for the winter holiday season, your company has a sale to clear out some older inventory from fall. At the end of each month, you have been sending out an email to your contacts letting them know about the sale. You have created a message called Fall Sale that you use for these emails. After a few months of using it, you want to see how this message is performing. To get this information, you need to look at a message report. To do this, you go to Messages->All Messages and then search for your fall sale message. Once you find it, you click the reporting icon in the row associated with that message. 

Narrowing The Focus With Delivery Reports

So now you are looking at your message report and admiring how much revenue you have generated. Suddenly, the gears in your head start to turn. You begin to wonder "I have sent this fall sale at the end of each month for the past three months, I wonder which delivery performed the best?" To satisfy this curiosity, you click the Showing Metrics For: button. 

When the pop-up window appears, you notice that the delivery made for September looks to have generated the most revenue, so you decide to click on that link and investigate further. 

When you click that link, the delivery report for that delivery appears. 

As you scan through the metrics on the delivery report, you notice that this delivery was scheduled to be sent to two lists (CustomerA and CustomerB). Once again, you get curious and think "I wonder which list generated the most revenue?" To find out this information, you click the Showing Metrics For: button. 

When the pop-up window appears, you notice that all of the revenue was generated from 1 list (CustomerB). 

To find out more, you click on that list and the delivery recipient report appears. 

In this example, we started very broad by viewing a message report. From there, we drilled down to view a report for an individual delivery of that message. After that, we we drilled down to a delivery recipient report to view how that delivery performed in regards to a specific list it was sent to. We designed reports in such a way that it would be easy for you to get the information you need, be it very specific or very broad.

If you have any questions, please leave them in the comments section below.

John Gunther
Technical Writer/eLearning Specialist
Editor of Brontoversity