Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly. In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt Grimm. We’re going to talk about how RST Brands made the move from B2B into D2C, mistakes made along the way, email marketing and segmentation strategies, growing an email list from the ground up after launching a D2C site, connecting third-party purchases, and a whole lot more. Listen to the full podcast episode on Spotify, Apple Podcasts, Google Play, CastBox, Stitcher, TuneIn, and YouTube, and as always, don’t forget to rate review and subscribe.
The Commerce Marketer Podcast: Successful Email Marketing After Going Direct-to-Consumer
Tuesday, January 1, 2019