Are your holiday emails not achieving the open rates you hoped for?
Here’s a suggestion, adjust your subject lines: thirty-five percent of recipients use them to decide whether to open an email or not.
We get it. Changing your strategy during the middle of the holiday season isn’t ideal. But subject lines with emojis and excessive capitalization don’t work — instead, try a clear line of text telling your customers what they need to know.
Here are some more ways to use subject lines to improve your holiday email open rates:
1. Say it all in the subject lineYour shoppers have been frenetically spending since the week before Black Friday, and at this stage, a lot of their shopping is done and their inboxes are packed. Combat email exhaustion by telling them what they need to know.
- Shutterfly: Just 3 days: get 50% off + NEW Disney Frozen Stockings
- KSL Deals: Save 10% with Promo Code: Christmas10
2. Consider the self-giftersAbout 42% of holiday shoppers are shopping for themselves. Including gifts with a purchase in your holiday subject lines is a good way to get their attention while they’re shopping for others.
- One Kings Lane: Post-Christmas grab bag: pick a present for yourself
- BloomThat: It's all for YOU.
3. “Sleigh” the inbox with punsMarketers try all sorts of tactics to get their subject lines noticed during the holiday season. It’s always best to let your offers speak for themselves, but if you want something extra, try making them chuckle rather than cramming emojis and all caps into your subject lines. If you’ve got a pun, go for it.
- World Market: Ho-Ho-WHOA! 50% off Wine Gift Baskets + Holiday Food and Decor. LAST DAY for two HUGE coupons.
- Southwest: Snow Fare Like A Low Fare!
4. Offer something that isn’t a coupon or discountPeople are paying attention to their inboxes this time of year, so even if you’re not pushing a sale or coupon, you can join in on the holiday spirit with holiday-themed subject lines.
- Instacart: This week’s forecast? Stress-free holiday grocery shopping!
- UberEATS: Brr - warm up with some free hot chocolate.
5. Give them useful infoPlanning travel, finding gifts for that difficult relative and trying to keep up that holiday cheer. Your shoppers have a lot going on. Consider giving some tips and guidance — they’ll remember it when they need more.
- Oribe: 10 Holiday Tips for Your Salon
- Food & Wine: 27 Recipes for a Holiday Cocktail Bash
6. Just say hello to your subscribersTake a break from selling and send your subscribers a message with a holiday greeting subject line that shows you appreciate them.
- Lyft: You guys are amazing, you know that?
- Audible.com: A Free Holiday Gift Just for Our Members
25 Holiday Email Subject Lines for Further InspirationHere’s what retailers across all industries are doing to entice customers during the five seconds it takes to determine whether to open an email or not:
- Michael’s: the Black Friday Savings Continue! Up to 70% Off AND Big Coupons!
- philosophie: last day! receive 6 clean, peel & treat deluxe minis with purchase!
- Rip Curl: 5 reasons you need a SearchGPS this Xmas
- Freshbooks: Deliver Some Cheer this Holiday Season
- De Beers: There’s still time…
- Rapha: Last express shipping days for Rapha Gifts
- Capsule: Christmas Deadline: TODAY – Best stocking stuffer ever!
- Musician’s Friend: Perfect last-minute gift–a gift certificate
- Papa Murphy’s: Don’t Get Your Tinsel in a Tangle…Let Us Help with Dinner!
- Groupon: Groupon’s Most Wanted This Holiday Season
- JetBlue: Up to 50% bonus – ’tis better to give AND receive!
- Utah Valley Massage Therapy: Last Minute Stocking Stuffer Ideas
- Bass Pro Shops: Final Hours! Stretch your payments for 6 months
- KSL Deals: 14 Awesome Gift Ideas
- Guitar Center: 12 Deals of Christmas—Updated Daily
- Cabela’s: You’ve made your list…
- Backcountry.com: For the Person that Has Everything
- Musician’s Friend: St. Nick’s here with two ways to save
- De Beers: Find the Perfect Gift
- Bass Pro Shops: Save up to 25% on Santa’s Toy Shop!
- Dot & Bo: Ring In The New Year – Plus: 12 Days of Christmas Gifting Starts Now
- Seafolly: All she wants for Christmas is S E A F O L L Y
- Birchbox: Free Boxes. Ohh Yeah.
- J. Crew: It’s OK to have seconds (or thirds) of this sale
- Provisions by Food52: Gifting Made Easy: Free Shipping + Discounted Gift Cards + Our Best Picks