This original infographic, created by Direct Marketing News, first appeared on


The infographic, based on data from the Bronto/Magento report, "Why We Don't Buy: Consumer Attitudes on Shopping Cart Abandonment," provides some of the main data points from a recent survey we conducted of online shoppers. The intent was to better understand the shoppers' perspective about shopping carts and post-abandonment email marketing. For the full report, visit the Bronto Resource Center.