Introducing Recommendations Premium
Manager, Product Management
Tuesday, February 14, 2017
Happy Valentine’s Day! If you struggled to find the perfect gift for that special someone, you’re not alone. Will they love it? Will they hate it? If only you had a personal assistant to recommend the perfect gift. Today, Bronto is pleased to introduce the next best thing, just for commerce marketers. Our newest app, Recommendations Premium, automates personalized product recommendations for busy marketers. One-to-one marketing has arrived. It’s no great mystery. According to Personalization Pulse Check, a 2016 report by Accenture Interactive, two-thirds of consumers said they are more likely to make a purchase in store or online from a retailer that sends them relevant and personalized promotions. Consumers don’t just want personalized content, they expect it. Personalized product recommendations can drive increases in email clicks, conversions and average order values, in many cases by 50% or more. One of Bronto’s earliest adopters of Recommendations Premium has seen higher click-through and conversion rates in just weeks. “Recommendations Premium allows us to automate messages with the highest level of personalization available. These personalized recommendations provide each customer with highly relevant content,” said Caitlin Flemming, CRM Manager for Email at Paul Fredrick MenStyle. With Recommendations Premium, you can take advantage of predictive modeling while leveraging your own business rules to create highly relevant communications that increase consumer engagement and revenue generation. Easily integrate personalized recommendations into your welcome series and weekly promotional emails. Up-sell and cross-sell in your browse and cart recovery messages as well as order confirmation and post-purchase follow-ups. And bring back lapsed purchasers with products picked just for them. What’s at the “heart” of this app?