Let’s be honest: how often do you change your company name? For most of you, the answer is never. So why then has Bronto asked you to set your business information every time you schedule a message?

Well, no more. Head over to the General Settings page and revel in the simplicity of Default Sender Information, which allows you to set your outbound information once and have it apply to all future email deliveries. Default Sender Options

With these new options, you can set your default From Name, From Email Address and an optional Reply-To Email Address. You can also indicate if Sender Authentication and Reply Tracking should be enabled by default.

When you open these settings for the first time, you’ll find that the Sender Authentication box is already checked. For deliverability reasons, we strongly recommend keeping this feature toggled on so your messages are digitally signed and identified. If you want another deliverability boost, you can also use Reply Tracking, especially if you’ve already set up a Private Domain. If you want to talk more about deliverability best practices, or if you still need to set up a private domain, just open a case with our Support team.

Once you’ve decided which default options you want to set, simply make those changes and save them at the bottom of the page. Et voilà! The same sender information will automatically display for the next new message anyone schedules!

But what about the inevitable exception to the rule? When you have a particular message that needs to reflect different sender details, you can make those changes on-the-spot when scheduling the delivery. Don’t worry. Your default options will still be there for your next message. And whatever default options you save now will only affect future deliveries – any messages you previously built will maintain their original settings.

While this may seem like a small change, we hope it will both save you time and prevent unwanted typos. And while Bronto engineers built the functionally, the credit for the idea goes to a user on our Ideas Forum. If you haven’t already, take some time to look around on ideas.bronto.com. You can vote on existing requests or even suggest something new. Maybe the next new feature we announce will be thanks to you!