If you're not familiar with the Direct Add and Direct Update features in Bronto, here's a snippet from our documentation that provides a nice overview.

We have now added support for mobile number and SMS keyword membership. This means that the contacts you add to your Bronto account via the Direct Add feature can now be associated with a mobile number or SMS keyword.

Mobile continues to be an evolving theme within the Bronto Marketing Platform - earlier this year we added a number of SMS messaging enhancements and a new Text-to-Join feature, and we recently announced the addition of a brand new library of responsive design email templates.

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Damian Trzebunia (Che-BOON-ya)
Product Marketing Manager
Bronto Software