We're proud to announce the launch of our new Dedicated IP Address product! A dedicated IP address optimizes your deliverability and positions your company to realize the benefits of your strong reputation by isolating your outgoing mail on a single, private IP address.

How does it work?

All email messages originate from an IP address, a unique number that identifies the computer that sent the message. As illustrated below, Bronto offers two means of message delivery – via our pool of shared IP addresses and, beginning today, via a dedicated IP address:

In a shared IP address scenario, your outgoing mail originates from the same group of IP addresses as other Bronto customers. Alternatively, a dedicated IP isolates your mail – and only your mail – to a single, private IP address.

How does it help?

Reputation – the history of good (and bad) email marketing messages that have originated from the sender’s IP address – continues to become an increasingly important deliverability factor. Return Path, a leading deliverability and reputation firm, estimates that 77% of delivery issues occur because of the sender’s reputation. (Return Path, 2006) By choosing to send your mail through a dedicated IP address, you gain control of your reputation and ensure that it will be influenced only by your sending activity and history. In doing so, you position your company to realize the deliverability benefits of your strong reputation.

How do I get a dedicated IP?

A dedicated IP requires no special set-up or behavior on your part. Bronto will take care of the initial implementation and will establish feedback/whitelist relationships with major ISPs, including AOL, MSN, Hotmail, Juno, NetZero, and RoadRunner. Give us a call to discuss - we're happy to answer your questions and discuss the pricing and contract particulars.