Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Roy Steves, Founder, StatBid

During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception.

In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019.

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To learn more about StatBid: | | Twitter: @StatBid | Twitter: @RoySteves 

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