Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Roy Steves, Founder, StatBid

During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception.

In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019.

Listen Now: SpotifyApple Podcasts Google Play | CastBox | Stitcher | TuneIn | YouTube

To learn more about StatBid: Roy@Statbid.com | https://www.statbid.com | Twitter: @StatBid | Twitter: @RoySteves 

We welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest | #TCMpodcast #BrontoPodcast

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Spotify, Apple Podcasts, Google Play or many other places where you listen to podcasts.