Controlling Your Reputation A private domain, coupled with a dedicated IP address, allows you to have complete control over your reputation. ISPs evaluate reputation based on 3 main factors:
  1. Content, and the user's response to that content (Are they opening it? Marking it as spam? What?)
  2. The historical trend of content originating from a particular IP address.
  3. The historical trend of content associated with a particular domain.
If you have a private domain, you isolate your reputation for that domain from the pool of other clients at Bronto. Although it may take some time for you to build up a reputation with ISPs, our anecdotal experience with the dozens of Bronto customers using private domains (and many who have switched from to their own private-domain mid-contract) does not indicate that they have experienced decreased deliverability after switching to a private domain.

Additional Benefits

A private domain allows you to entirely remove Bronto from your emails, replacing it with a customized domain of your choosing. This includes all email addresses (from, reply-to), URLs for click tracking, forward to a friend URLs, and view as a webpage URLs. This can be confusing if your contacts are expecting emails from you to appear as if they are from some site more closely identifiable as being related to your company. Similarly, if your contacts hover over links in your email, will appear as part of the link. This is also important to consider with regards to links to online versions of your message. These links, often used with social sharing, will have in the URL. If you have a private domain, these potential drawbacks are mitigated. If you are using Bronto conversion tracking (and some expanded Bronto analytics offerings in the future), having your emails originate from the same domain as the one where your shopping cart lives will enable you to do better/more extensive per-contact tracking and analysis. The reason for this is it helps avoid cross domain scripting issues. For more nerdy details, read about the same origin policy.

Acquiring A Private Domain

In order to get your own private domain, you'll need to do the following:
  1. Open a support case requesting a private domain and include the private domain you would like to use. We recommend you use a subdomain. For example, if your domain is, we recommend using something like Note: You will need to supply us with the domain name of a server that is under your control but not currently in use by another part of your organization.
  2. If everything looks ok with the domain you sent us, we'll send back the information you (or your IT department) need(s) to update your DNS records. This includes the specific information you will need in order to update your A record, MX records, and TXT records.
  3. Once you have updated you DNS records, send us an email letting us know you have done so.
  4. After tweaking a few things on our end, we'll send you back en email letting you know the setup is complete.
If using a private domain sounds like something that will help out your business, request a private domain and we'll get you the information you need!