RSR and Bronto Software Survey Receives Media Attention

Bronto teamed up with Retail Systems Research (RSR) to survey nearly 200 retailers regarding their holiday marketing plans. The report on their findings, “Loading the Sleigh: Marketers’ Plans & Expectations for the Holiday Season,” is available for download.

 

The results were compelling and a number of publications included the findings in a number of recent articles:

• MediaPost featured the survey in their posts
  • "Stores Focus Online Spending on Email, Mobile"
  • "Retail To Increase Email, Mobile, Social Marketing Budgets"
• Marketing Charts focused on the mobile results in
  • "Data Dive: Mobile's Influence This Holiday Season"
• Internet Retailer included results in two articles:
  • "Retailers are feeling bullish about online sales this holiday"
  • "Retailers boost online holiday marketing budgets"