We've gotten a lot of feedback from Bronto users letting us know that our detailed message reporting is one of the most-utilized functions of the application. In our most recent release, we made some updates to provide more functionality and a more unified appearance across all of Bronto's reports. If you're not yet familiar with those changes, be sure to check out John Gunther's recent post Fall 2010 Release Sneak Peek: Message Reports for an overview of the new reporting interface.

One of the key additions to our reporting suite is the ability to not only download a report immediately, but to schedule the download for a date or time in the future. Let's take a look at an example in the application.

Here's the Message Report for a message that we'd like to download. You can find the Download Report button in the upper right of the page: 

Clicking that button will trigger a dialog box that allows you to choose your report options: 

You'll notice that you can choose to download the message immediately, or to schedule the download for a future date and time. If you choose the "Send At Specific Date & Time" radio button, you'll be given a few additional options: 

As you see here, you can not only schedule the report to be sent to you at a later date, but you can choose to have the report sent on a recurring basis. You can choose to have the report mailed daily, weekly, bi-weekly, monthly, quarterly, or yearly. The report will be mailed to the email address(es) entered in the "Send To" field in the dialog box.

Why Would I Want To Use Scheduled Reports?

The best way to answer this question is with a sample application of scheduled reporting. Let's say you have a welcome message that you send to all of your new contacts. The message content remains the same, but there are multiple deliveries - one for each new contact that is added to your account. If you're a little unsure of the difference between messages and deliveries, you can get a comparison and explanation by reading the Brontoversity post entitled Messages, Deliveries, and Emails Oh My.

Using Scheduled Reports, you could receive a weekly report that detailed the statistics for all the deliveries of that message. This report would be automatically delivered at the designated time, saving you the time of accessing your Bronto account and manually generating the report.

As always, if you have any questions about scheduled reports or reporting in general, feel free to post in the comments or to open a case from the Support link within your account.

Brad Gurley
Support Associate at Bronto