We have talked in the past about all the great integrations available in Bronto. Bundled with these integrations comes several analytics options that you can use for tracking purposes, the best known of which is our Google Analytics integration. Google Analytics is a phenomenal tool to have in your marketing arsenal, but we realize not everyone uses it. Maybe you have another analytics solution already in place, or maybe you have gone and built yourself a custom analytics solution. Whatever the case, we haven't forgotten about you. With our Custom Analytics integration, you can utilize your custom analytics solution in tandem with Bronto.

Setup

First things, first. You need to enable and setup the Custom Analytics integration in Bronto.

To setup the Custom Web Analytics Integration:

  1. Go to Home->Integrations.
  2. Click the Custom Analytics box.
  3. Click Options.
  4. Click the Enable Custom Analytics check box.

Specify The Data You Want To Track

Now you need to add custom Keys and Values in their respective text boxes.

The Key should be used to designate the type of data being tracked in the URL. The Value is the actual data you want to track. You can hard code values by adding them into the Value text box, or use the dynamically populated Keys and Values we provide. The dynamically populated Keys and Values we provide are:

Key Value
message_name %%message_name%%
message_subject %%message_subject%%
contact_email %%contact_email%%
link_title %%link_title%%
link_caption %%link_caption%%
link_url %%link_urk%%
date_sent %%date_sent%%

So What's Going On Here

The Key and Values that you specify add specific parameters and data onto the end of all URLs (or specific URLs if you choose) contained in messages you send from Bronto. Your custom analytics solution can then look at these parameters and grab the data contained in them. For example, let's say I sent out a birthday email with a link in it to www.bronto.com. Before sending this message, I enabled the Custom Analytics integration and choose to include the following Keys and Values: 

Now let's say I sent this message to john@bronto.com and he clicked on the link to bronto.com contained in the message. When he did this, the Keys and Values I specified earlier will be added on to the URL like so:

Your Custom Analytics solution should then be able to identify the parameters, get the data, and use it for reporting purposes. Depending on your analytics solution, you may need to adjust certain settings within the analytics tool you use to look for these specific URL parameters. Consult the documentation for your analytics solution for specifics on how to do this. Hopefully you have a better idea of the data that Bronto can offer up to you for use in your custom analytics solution. If you have any additional questions, please leave them in the comments section below.

John Gunther
Technical Writer/eLearning Specialist at Bronto
Editor of Brontoversity