Content Tags are a feature in Bronto that if you're not already using, you should be. Earlier this Summer, John Gunther walked you through Reusing Content With Content Tags, which explained how to set up and use Content Tags in Bronto. Let's take a few minutes to go over some ways to implement them in Bronto and save you some time when you create email messages.

Inserting Different Sections of Dynamic Code

One way that content tags become very powerful is when you create sections of dynamic code and store it for repeated use. Let's say you have dynamic code that gets used often in your email campaigns. Instead of creating dynamic code each and every time you create a new message, store that dynamic code inside of a content tag and insert that tag into the message where it's required. This not only saves you time by not having to recreate the same code over again, but it also prevents the possibility of making mistakes when creating the dynamic code!

Inserting Different Layouts of a Message Section

Another way to utilize content tags is to create different versions or layout designs of content, and change up your message by swapping them out. For example, you can create one layout where the images align on the left hand side of the text, and another where the images line up on the right hand side of the text. 

Inserting Different Navigation Headers

Similar to inserting different design layouts of a message, you can also use content tags to insert different navigation headers into your message to give your contacts different links to navigate to. This could potentially lead to more clicks in the email message, as well as additional traffic to various parts of your website. As shown in the examples below, different links have been set up in the same navigation section at the top of the email message.

Storing Content For Other Users

A final use of content tags in Bronto is to have one user build content in Bronto and save it for use by another user in your account.  For example, you may have a website or HTML programmer that can build sections of an email message that can be stored and used by your marketing group when it's time to build and send your messages. Rather than have the marketing user learn or create complicated HTML sections, they can simply insert the sections that have already been created by the programmer. Inserting the content tag into the message will save time and get the message created much faster for the user that's sending it out.

Hopefully these examples will give you some ideas of ways to implement content tags in your email marketing campaigns.  Please leave us some comments and tell us how you are using content tags in your Bronto account.

Rob Slade
Client Support Specialist