Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Guest: Justin Foster, Co-founder, Liveclicker Topic: Real-Time Content and the Personalization of Email When it comes to email, consumers expect personalized, engaging content. But what does that look like? Today, we have the technology to deliver personalized emails based on time, device and even the location of the user. As commerce marketers, knowing how to use real-time contextual marketing to create a more robust email marketing strategy is critical. I spoke with Justin Foster, co-founder of Liveclicker, about how real-time contextual marketing can empower your personalization efforts and drive consumer engagement. In the episode of The Commerce Marketer Podcast, we discuss:
  • Real-time contextual marketing in email.
  • How it plays into a broader personalization story.
  • The differences between real-time personalization and dynamic content.
  • The challenges marketers face with email personalization.
  • How video can be part of your email and contextual marketing initiatives.
  • The 80/20 rule of personalization and its role in your engagement strategy.

For more information on Liveclicker, contact Justin or visit them online: | | @Liveclicker We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.