Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto Guest: Jeffrey Grannis, Director of Digital, Juice Beauty Topic: Storytelling That Inspires Millennials … and Non-Millennials Alike Millennials have become quite the punchline lately. But this generation has actually been credited with changing the way retailers focus on communicating with their consumers. Join me as I welcome Jeffrey Grannis, Director of Digital at Juice Beauty, to share how the brand approaches storytelling in their marketing campaigns, and how these strategies can be applied to millennials and non-millennials alike. After all, there is a story in everything! In this episode of The Commerce Marketer Podcast, we'll discuss:
  • Marketing storytelling and Juice Beauty’s approach to it.
  • Why retailers have been slow to adopt it.
  • How to get started and choose the right story to tell.
  • What it is about millennials that makes them so special.
  • How to balance storytelling with promotional messaging.
For more information on Juice Beauty, contact Jeffrey at: | | We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.