Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto Guest: Chris Guerra, Chief Marketing Officer, Blue Acorn Topic: Industry Trends, How Content is Changing and the Future of Omnichannel The retail industry is changing. We all know it. So what can you do about it? How will you keep up? In this episode of The Commerce Marketer Podcast, Blue Acorn Chief Marketing Officer Chris Guerra and I discuss the future of omnichannel, personalization and micro-content, as well as how to deal with the behemoth that is Amazon, among a few other things. You’ll hear about:
  • The types of personalization that are most important.
  • Cross-device engagement and the omnichannel experience.
  • How customer service will transform brick-and-mortar retail.
  • Competing with Amazon in the long term.
  • And did Chris just say he’d eat Nemo?
For more information on Blue Acorn, contact Chris at: Chris@BlueAcorn.com – 561-267-8134 – www.BlueAcorn.com We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.