Crunch the NumbersChances are you’ll be doing some forecasting on what your projected order volume will be. Try dividing the number of orders by your current conversion rate, then multiply that number by 20%. This will help you calculate the number of concurrent website visitors for which you should prepare.
Divide and ConquerAsk your IT department or development partner to look into a load-balancing solution, which will help you manage concurrent traffic and improve page availability. Using a Content Delivery Network (CDN) can ease the strain by distributing requests across multiple servers (as opposed to just one beleaguered one). Even better, a CDN connects shoppers with the server that is geographically closest to them, which in turn provides the fastest possible load times.
Lighten UpHeavy images and videos may look festive on the homepage, but if they’re hogging too much bandwidth, they can slow down your site and impact conversion rates. Bah, Humbug! To mitigate this risk, consider creating a lighter version of your homepage and key landing pages. Keep page elements simple and streamlined. During the holidays, you'll want to steer site users toward a purchase as quickly as possible. Save the fancy decorations for your Christmas tree!
Evaluate, Test and AdjustWe know you'll be excited to send out those fabulous coupons and festive promo codes. Just be sure to test your website capacity and page load-time first. Here’s how:
- Consult both your web and server logs. Then review what happens when pages are requested.
- Have your IT department or development partner run tests to measure load times under heavy traffic conditions.
- Be thorough. It’s important to test every type of page users will encounter on your site.
- Be specific. It’s important that you and your technical team agree on what constitutes an acceptable page load-time.
Stay Agile and Alert
If you’re still nervous, hire a development partner or enlist a website monitoring service to keep an eye on your servers and make adjustments as needed. We wish you good tidings and great joy for the holiday shopping season! For more strategies and inspiration on how to prepare for your best holiday season yet, visit Bronto's Holiday Marketing Academy.
To learn more about Guidance, visit our website.