When sending out a message in Bronto, the application requires entering a from name and from address. This has been standard practice since email started. Some situations may require different from names and from addresses depending on who the message needs to come from. Recently, we introduced a way for you to use special tags, field tags, and content tags in the from name and from address.

Using Field Tags And Special Tags In The From Name & From Address

Let's say that you have a central list in your Bronto account, but different contacts are assigned to different sales associates. You want to send out a message to the entire list, but want the from name and from address to be the sales associate that's assigned to that contact. In the past, you had to break up your list into multiple lists and send a different delivery to each list using a different from name and from address. Now, however, you can use a field tag or special tag to dynamically populate the from name and from address.

The data will be pulled into the from name and from address using field tags, which means you need to upload and store that data in Bronto in the Fields area. In this example I have two fields created, associatename representing the sales associate's name and associateemail representing the sales associates email address. 

When I get ready to send out my message, instead of typing in the name and email address of an individual, I can type in the field tags, %%associatename%% and %%associateemail%%. Optionally, I can also choose to add Special Tags. These tags will be replaced with the correct data as the message is sending.


It is very important to verify the data in your fields area before using a field tag to send a message. If a field is blank or has incorrect data stored in it, the message will not be sent and you will see a message in your tracking report that states the message was Undeliverable. The email message itself, however, has not actually been sent, so it is not a true bounce and will not count towards your sending statistics or soft bounce statistics. It will however count towards your sending allocation and you will be charged for a delivery of that message.

Using Content Tags In The From Name And From Address:

Content Tags allow you to create reusable "blocks" of content that you can use in the body, header, footer, from name, and from address of your messages. We already covered how to create Content Tags in Reusing Content With Content Tags, so now let's take a look at how to add them to the from name and from address.

To add a Content Tag from name and from address:

  1. Create a new, or edit an existing message.
  2. In the from name and from address of your message, add %%@thenameofyourcontenttag%%, replacing thenameofyourcontenttag with the name of the Content Tag you want to reference.

If you have any questions regarding the use of tags in the from name and from address, please leave them in the comments section below.

Rob Slade
Client Support Specialist