Yotpo Announces Strategic Relationship With Oracle Bronto
Thursday, April 19, 2018
NEW YORK — April 18, 2018 — Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands today announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). This integration automatically syncs Yotpo star ratings and reviews to product catalogs, infusing a wide range of email types with social proof known to improve conversions by as much as 166%. Machine learning informs which reviews are deployed, algorithmically pulling top performers based on score, content length, recency, engagement, and sentiment analysis. The integration also enriches email contact lists with UGC data, enabling Oracle Bronto and Yotpo customers to create new audience segments based on that data and trigger intelligent email flows in response to particular review events. “Imagine having the ability to further segment customers based on order size, UGC engagement, and sentiment toward specific products, or boost product recommendations, upsells, and cross-sells by programmatically displaying the highest ratings and testimonials in email campaigns,” said Tomer Tagrin, CEO and co-founder of Yotpo. “These are just a few of the powerful applications unlocked by Yotpo’s collaboration with Oracle Bronto.” “Collaborating with Yotpo allows our joint customers to leverage the power of Bronto’s sophisticated and easy-to-use commerce marketing automation to enhance and improve the effectiveness of ecommerce email marketing campaigns using engaging and authentic user-generated content,” said Oracle Bronto General Manager George Moser. “We’re excited to provide marketers with ecommerce innovation that benefit end consumers and our brand customers alike.” For more information about the partnership and integration, visit http://appcenter.bronto.com/yotpo-user-generated-content/.