THE HOLIDAYS ARE COMING

Prepare your email strategy now for greater returns later.

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IS YOUR EMAIL STRATEGY READY?

2017 saw record breaking holiday shopping activity. Cyber Monday was the largest online shopping day ever, with sales topping $6.59 billion. 2018 is shaping up to be as big—or even bigger. With email playing such an important role to your success during the holiday season in driving engagement and revenue with shoppers, you should make sure you’re getting the most from your email strategy. Check out a few resources that we put together to help spark some new ideas that will give your business an advantage over your competitors.

LOOKBOOK:

GET INSPIRED, SEE WHAT WORKED, AND PLAN FOR 2018

In looking to the 2018 holidays, it’s useful to take a peek at what emerged from the 2017 holiday season. We did just that—subscribing to more than 250 retailers’ emails to get a sense of what was going on. See examples of some holiday emails that inspire and intrigue—and a few that might even make you cringe.

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LULUS ROCKS BLACK FRIDAY VIP EMAIL CAMPAIGN

Fast-fashion brand Lulus crafted a strategic Black Friday VIP email campaign that more than doubled their subscriber list. The email-based loyalty campaign compelled consumers to return again and again to shop—and buy. VIPs were able to shop early and receive the best deals available. The VIP email click-through rates were above 20% and email marketing was responsible for 10% of the revenue throughout November.

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“Bronto has been a great solution for customer retention and reengagements.”

Noelle Sadler, Vice President of Marketing, Lulus

GUIDE:

EMAIL MARKETING STRATEGIES FOR A SUCCESSFUL HOLIDAY SEASON

How can your brand differentiate itself from the competition? During the holiday season, you can’t afford to blend in with the pack. Stand out with seamless mobile shopping experiences, a dedicated personalization strategy and other tips and tricks that will boost your revenue this holiday season.

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GUIDE:

EMAIL DELIVERABILITY:
WHY IT MATTERS, HOW TO IMPROVE IT

Now that you have been inspired with great email best practices and got some ideas to help with your holiday email strategy, you need to make sure your emails are making it to your subscribers’ inboxes? Read about the importance of deliverability, what affects it and how it’s calculated, as well as how to improve and protect it.

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By filling and submitting this form you understand and agree that the use of Oracle's web site is subject to the Oracle.com Terms of Use. Additional details regarding Oracle's collection and use of your personal information, including information about access, retention, rectification, deletion, security, cross-border transfers and other topics, is available in the Oracle Privacy Policy.

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