Mozu provides a modern commerce platform with a robust out-of-the-box feature set and an easily-to-extend architecture. Mozu extensibility is made possible through “Applications.” Applications offer a simplified way to expand the native capabilities of the Mozu platform and easily integrate with 3rd party technologies, such as Bronto.
Bronto is a leading email marketing provider offering a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. With the Bronto Application for Mozu, you can now bring the power of the Bronto platform to Mozu; helping to drive revenue through targeted and data driven email marketing. With this application, you can easily manage promotional emails based on your marketing discounts, send automated wish list reminders to your shoppers, and automatically synchronize customer data across Mozu and Bronto. Additionally, the Bronto application by Mozu makes it easy to map Mozu customer attributes to Bronto customer attributes and allows for one-click import and export of customer and order data.
Quick Configuration The Bronto Application for Mozu includes a simplified user interface for configuring how Mozu and Bronto will interact with one another. In a matter of minutes, you can set up your Mozu environment to connect with your Bronto account and synchronize customer and order data, automate wishlist email reminders and send targeted promotional emails.
Multi-Site Mapping Easily map all of your customer and order data for each of your Mozu sites to specific lists that you can configured in Bronto for targeted email marketing and streamlined campaign management.
Contact and Order Data Import and Export Easily perform batch imports of Bronto customer data into Mozu and batch exports of Mozu customer data to Bronto with a single click. One-click export of Mozu order data to Bronto for customer lifetime value tracking and more targeted email marketing.
Contact Synchronization Automatically send customer information, including customer attributes and order details, to Bronto when a new account is created or modified. Automatic data synchronization also takes place on a nightly basis to ensure that your data is completely up-to-date.
Wishlist Reminders Easily set up automated wishlist reminders for customers that have not purchased items on their wishlist. Customize the communicate cadence for wishlsit reminders and email templates with just a a few simple clicks.
Promotional Email Management With a few simple clicks, you can select from an up-to-date list of all of your marketing discounts and automatically send personalized promotional emails to targeted lists in Bronto. Include specific discount details and drive customer back to your site for repeat purchases.
Attribute Mapping Quickly map standard and custom attributes for Mozu customers to Bronto contacts for up-to-date and all-inclusive data across both platforms.
Opt-In and Opt-Out Synchronization Automatic nightly synchronization to ensure customer email preferences for opting in and opting out the notifications are kept up-to-date across Mozu and Bronto.
To learn more about this integration, please get in touch with a friendly Bronto.
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