Playable

by Playable

Playable empowers Bronto users to embed short video clips in email with ease. Video email by Playable works across all devices and all connections ensuring all recipients experience high quality video at the moment of opening the email.

Resources:
About Playable
How does Playable work?
Works on all devices
Video Overview

Key Features

  • Any type of video file -
    All video formats are accepted by Playable including links to hosted videos on YouTube, Vimeo, Wista and Brightocove, plus you can also drag a video file into Playable from your computer. Once imported you can create a 10 second edit your video, using the WISYWIG editor, it is this editted clip which will be embedded in your email.
  • Works across all email clients -
    Playable reaches 95% of email clients with AutoPlay video at the moment the recipient opens the email. The 5% who are unable to receive video (Desktop Windows Microsoft Outlook versions 2007, 2010, 2013 & 2016 and the now defunct Windows Phone 7) are shown a static image with a CTA to view the video on line.
  • Drive response and Engagement -
    Add Call to Actions, captions, landing page URL's and end cards to your edited video clip. These enhancements consistently deliver response and engagment rates over 5x those of static image email campaigns.
  • Simple point and click process -
    Embedding your Playable video clip into your Bronto Messages is as simple as a few point and clicks, no need to dive into the HTML . Playable is compatible with the Bronto Message Editor and works with any templates your upload to your template library.
  • Real Time Optimisation and Reporting -
    Monitor how your Video Email is performing and how your audiences are engaging with deep analytics & video email specific reporting, including real time A.I. driven content optimisation.

Questions?

To learn more about this integration, please get in touch with a friendly Bronto.

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