Predictive Email Segments

by Zodiac

Optimize your email retention strategies using segmentation based on predictive insights for each of individual customer including customer lifetime value, probability of churn, and chance of a future transaction.

Key Features

  • One-Click Email Lists
    Quickly and easily import your email segment to Bronto from Zodiac with just a single click. No messy CSV transfers required.
  • Lifetime Value-based Audiences
    Increase your email response rate by targeting your customers based on their future spend amounts and predicted lifetime value. Use Zodiac to segment your customer base into high, medium and low value customers. Create personalized email strategies to address the needs of each value segment and increase ROI.
  • Predict future churn
    Stay one step ahead of your customers’ next move. Use Zodiac to find customers with high, medium and low probability of churning and adjust your email campaigns for each group. More accurately determine who your inactive and active customers are by evaluating their future probability of transacting.
  • Deep-dive Segmentation
    Create micro-segments by combining predictive metrics alongside behavioral, product and demographic features for ultra-personalized email campaigns.
  • CLV-driven A/B Testing
    Test an email campaign strategy on a group of customers and track the effect on realized sales and customer lifetime value. Test the email response rate of individuals in high, medium and low value segments.

Questions?

To learn more about this integration, please get in touch with a friendly Bronto.

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- Easy to use interface
- Drag-and-drop editor
- List Segmentation
- Deliverability Reporting
- Library of customizable apps


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