Retention Marketing

by Retention Science

Retention Science helps marketers understand their customer data, predict customer actions, and personalize email, website, and mobile marketing campaigns. Our data science engine collects, processes, and interprets thousands of customer signals a second. We allow marketers to stop guessing, and start marketing.

We’ve created a SaaS-based data intelligence layer that functions alongside your Bronto instance. We give you the ability to not only collect customer data, but also gather insights, make predictions, and personalize marketing campaigns.

You create your templates and workflows in Bronto, and we insert personalized content, such as unique offers and product recommendations for each individual customer. Additionally, our platform synchronizes your website and mobile app to display the same offer and recommendations as your email campaigns, maximizing cross-channel conversion rates.

Check out Bronto customer and Diamond Candles CEO Justin Winter discuss how Retention Science helps him better understand his customer and personalize marketing campaigns: http://bit.ly/dc-rs.

Resources:
PDF Overview

Key Features

  • Predictive Analytics
    Retention Science lets you see into the future by analyzing your data and segmenting your customers using predictive metrics such as predicted lifetime value, likelihood to purchase, and propensity to churn.
  • Dynamic Offers
    Whether 10% off, $20 off, or free shipping, only send the lowest offer that is most likely to result in a conversion. It’s now possible to both increase conversions and margins.
  • Timing Optimization
    We look at the shopping habits of each individual customer and automatically trigger each campaign when it’s most likely to result in a purchase. We make sure your campaigns always arrive on time.
  • Smart Recommendations
    Finish your customers’ sentences by knowing exactly what they want before they do. Be it shoes, blog posts, or cat videos, our platform can predict what items or content your customers want and dynamically insert them across email, website, or mobile apps.

Questions?

To learn more about this integration, please get in touch with a friendly Bronto.

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