Permission Marketing Policy

Bronto Software is committed to permission-based email marketing. As an Email Service Provider (ESP) we are proud of our commitment to permission marketing and the resulting high deliverability this provides for our clients.

As part of this policy, we expressly forbid our clients to send unsolicited bulk email, commonly known as “spam”, through our email marketing application. In simplest terms, “spam” is an email message sent to a group of recipients who have not explicitly requested to receive it. This extends beyond the minimum legal requirements of the CAN-SPAM Act of 2003 and is essential for minimizing complaints resulting from email messages. Internet Service Providers (ISP’s) will begin to block suspect messages based on the volume of complaints received. As an ESP, our reputation with ISP’s is critical to our client’s success. By following permission-based email marketing practices, you receive higher inbox deliverability of bulk email to all the major ISP’s.

Bronto’s email marketing application can only be used to send messages to email addresses that have provided explicit and deliberate permission. As a Bronto client, you agree to follow Bronto's Permission Marketing Policy regarding how you acquire and use email addresses.

Email Address and List Acquisition Practices

There is often confusion in the marketplace regarding what are considered acceptable and unacceptable email address acquisition practices. For clarification, Bronto has created the following criteria:

Acceptable Unacceptable
Organically Acquired Purchased Lists
Opt-In List Rental Harvested Lists
Co-Branded Messages Email Append
Opt-in Co-Registration Opt-Out List Rental
Transactional Messages Opt-Out Co-Registration
Other Contacts Acquired Via Opt-In Other Unsolicited List Acquisition Practices
  Old Lists

Bronto Rights

Bronto reserves the right to monitor client accounts and messages to ensure compliance with Bronto's Permission Marketing Policy. Clients found to be in violation of the Policy, or receive a high number of abuse/spam complaints, will be notified by Bronto regarding the violation(s). Bronto will work with the client to remedy the violation(s) but reserves the right to take proactive steps to modify client accounts and/or messages to ensure compliance with the Policies. These steps may include, but are not limited to, modifying message form / content, mandating a "permission pass" (repeat opt-in) and/or throttling of email sending. Failure to take corrective action and/or repeated violations of the Policy shall be considered a material breach of the Agreement and shall result in termination of the Agreement. In the case of such termination, the Client will not be entitled to a refund of any payments made to Bronto.

What if My Contacts Don’t Meet These Requirements?

Bronto is looking for clients who understand permission marketing and seek to ensure they are following best practices and Bronto policies. Bronto Client Services will work with you and provide recommendations for you to implement best practices for opt-in and future list growth. Your reputation is our reputation. Customers found in violation of these practices will be subject to restrictions and/or possible termination.