Easily set up automation workflows with drag-and-drop tools to trigger a personalized message or message series – without the need for a developer. You set the rules on when to trigger an email, the content of your message and when to send.
Exclude recent purchasers and those currently in other workflows, like your cart recovery series. Will you send one message or a series? Do you want to send a message every time a contact shops, or limit it? Would you like to send a message immediately, or wait a few days? It’s all your choice.
Message performance can be tracked directly through the Bronto dashboard to gauge the effectiveness of each rule and method. Check your overall open, click and conversion rates, and keep an eye on subscriber loss rates — each of these metrics helps you dial in the optimal amount of browse abandonment emails to send.
Send emails to visitors who’ve browsed products across various categories on your site.
Send emails to visitors who’ve browsed multiple products in a single category.
Trigger browse recovery messages after a shopper visits a product a specific number of times in a set timeframe.
“I’m in love with the Browse Recovery. It captures customers on the edge of purchasing and helps them to cross that line. That’s what I get excited about – when I see that we’re actually connecting with the customers.”