Ditch the queue for developer support; no SQL queries needed. Our drag-and-drop workflows give marketers control of segment construction. Build segments from scratch or use segment templates, and don’t worry about running out of custom fields: Bronto has over 100 for you to use.
Use data such as customer average order value, tendency to purchase at full price or discount, recency, and frequency.
Segment on attributes like weather and proximity to a store with geolocation or zip code data.
Create segments based on subscriber profile data to increase engagement.
Build segmentations based on open, click-through and conversion behavior, acquisition source, and device.
“I can segment our list based on interests, region, even down to the store they shop at. The result is that our open rates are 66% percent higher on segmented emails than promotional emails.”