Add your logo, color palette, and fonts to have your transactional messages reflect your brand.
Encourage customers to buy something else by adding automated product recommendations to your order emails.
Include information to commonly asked questions or videos that are specific to a purchase.
“The intent of including a video or tips in the order confirmation email was when someone purchases a big-ticket item, we wanted to show them how to use it. If we could cut down on the learning curve as much as possible, we were hoping that customers would appreciate that and think of us in a positive light. But what it was doing, in hindsight, was it was building customer loyalty and generating sales.”