Transactional emails don’t have to be boring emails that let customers know you’ve received or shipped their order. These messages can extend your brand, educate and encourage your buyers to purchase something new.
Bronto’s seamless integration with multiple ecommerce platforms, including NetSuite, Magento and Shopify, provides the data needed to create transactional messages that go well beyond just notifying customers that their order is on the way.
Extend Your Brand
Add your logo, color palette, and fonts to have your transactional messages reflect your brand.
Recommend Products
Encourage customers to buy something else by adding automated product recommendations to your order emails.
Provide Help
Include information to commonly asked questions or videos that are specific to a purchase.
“The intent of including a video or tips in the order confirmation email was when someone purchases a big-ticket item, we wanted to show them how to use it. If we could cut down on the learning curve as much as possible, we were hoping that customers would appreciate that and think of us in a positive light. But what it was doing, in hindsight, was it was building customer loyalty and generating sales.”
Learn how email marketing can help address the top challenges faced today in the fashion industry, including growing brand loyalty, reducing return rates and providing hyper-personalized engagements.
