Real-time content aligns email messaging with the fast cycle times of digital business and the visual-first appetites of digital audiences. Campaign Genius helps marketers engage audiences by delivering real-time, personalized email content through Oracle Bronto. Numerous studies have proven that personalization and real-time drive improved campaign click-through and ROI.
Campaign Genius provides an extensive set of real-time tools, ranging from easy drag-and-drop handling of existing creative assets and landing pages to a complete authoring platform for templated content.
The Visual Toolbox enables live split-testing, auto-optimization, geo-location and geo-demographic targeting, plus a wealth of visual tools including countdown timers, live package tracking, maps, live weather and more.
The authoring platform provides a Powerpoint-like drag-and-drop editor, coupled with spreadsheet-managed content scheduling and extensive API integrations. Text can be personalized from merge fields or API data, and image-on-image compositing allows ecommerce and web resources to be seamlessly integrated into real-time campaign content.
All content can be added to Oracle Bronto templates with a simple paste; no IT integration work is required to use Campaign Genius within Bronto.
Campaign design assistance and professional services for in-depth projects are available directly from Campaign Genius.
To find out more about this partner solution, please contact us.