Complete Commerce Marketing Automation
Highly targeted. Highly personalized. Highly relevant for the consumer.
Email
Create And Automate Emails Throughout The Customer Journey.
Acquisition
- Pop-up and ribbon signup.
- E-receipts, order and shipping confirmation emails.
- Text-to-join.
- Welcome email series.
- Social media integration.
- Customizable web forms.
Engagement
- Automated welcome series and drip/waterfall campaigns.
- Triggered lifecycle messaging.
- Email preference center.
- Advanced segmentation.
- Dynamic subject lines and content.
- Personalized product recommendations.
Conversion
- Mobile responsive messaging.
- Browse abandonment emails.
- SMS messaging.
- Abandoned cart emails.
- Dynamic coupons.
- Re-engagement campaigns.
Personalization
Use customer and third-party data to create highly personalized messages.
Create precise segments using multiple criteria and rules.
- Demographic and location data.
- Purchase and shopping behavior.
- Average order value (AOV).
- Email open, click and conversion rates.
- Trending products.
- Device preference.
- Recency and frequency.
Send browse and cart abandonment emails.
- Capture real-time browse and cart data.
- Tie shopper behavior to individual contacts.
- Send targeted messages to recover lost revenue.
- Dynamically insert order, cart and product recommendations.
- Track cart abandonment rates, recovery percentages and recoverable revenue.
Automate personalized product recommendations.
- Import product catalog data.
- Build customized lists of relevant product recommendations.
- Pair business rules with predictive modeling.
- Automate the inclusion of product data in daily or weekly promotions.
- Automate recommendations based on shopper behavior.
Automation
Employ sophisticated automation with drag-and-drop simplicity.
Workflows
- Drag and drop and copy and paste components.
- Trigger lifecycle messages.
- Use a template or create a custom workflow.
- Automate multiple campaigns in a single workflow.
- View reports on all aspects of the workflow.
Automation applications
- Import browse, cart and order data from NetSuite, Magento, Shopify and other commerce platforms.
- Generate and track unique coupon codes.
- Design and trigger mobile-ready pop-ups and dynamic ribbons.
- Deliver targeted campaigns on Facebook and Instagram.
Campaign management
- Map email campaigns to broader marketing campaigns.
- Real-time display of campaign-level metrics.
- Campaign-level segmentation for email criteria.
- Dedicated REST APIs for creation, editing and management.
- Behavioral segmentation within one or multiple campaigns.
Analytics
Get fast link- and device-level insights with an intuitive UI.
Analysis
- Over 30 key metrics for hundreds of combinations.
- Compare multiple metrics in the same report.
- Powerful date-range and time-series visualization.
- Multi-currency filtering: USD, EUR, GBP, AUD, CAD.
A/B split testing
- Test content, imagery, subject lines and From and Address lines.
- A/B-winner and Champion/Challenger splits.
- Do side-by-side comparisons of the deliveries in an A/B split test.
- Deep reporting, including device-level.
Reporting
- Fully responsive, intuitive user interface.
- Device- and link-level reporting.
- Industry-leading heat maps.
- Export performance reports.
- Automate report export and delivery.
- Account-level rollup of your email-based metrics.
Ecommerce platform
- Access pre-built integrations with NetSuite, Magento and Shopify.
- Import or exchange contact data.
- Transactions: orders, returns, exchanges.
- Triggered transactional messages.
- Coupon redemption statistics.
- Browse and cart behavior.
- Inventory status.
Mobile and social integration
- Send scheduled and transactional SMS messages.
- Integrate multiple social accounts.
- Create lookalike audiences and import demographic data from Facebook.
- Schedule or directly post to Twitter and Facebook.
- Allow shoppers to login using Facebook credentials.
- Reduce friction with social sign-on.
- Advanced reporting and automation capabilities.
Partner integrations
- Ratings and reviews.
- Weather, location and demographic data.
- Rewards and loyalty points.
- Google Analytics and web analytics data.
- Customer relationship management (CRM) systems.
- Order management and POS systems.
Bronto integrates with virtually all ecommerce platforms, including custom builds.
