Trigger Emails After a Shopper Browses Your Site

As few as 3% of visitors convert according to SaleCycle

They came. They browsed. They left.
How do you get them back?

Send a browse abandonment email to remind them of the products they are searching on and nudge them toward a purchase.

  • Timely, relevant emails draw browsers back to your site before they have time to buy from your competitor.
  • Customers increasingly expect the kind of personalized approach that browse recovery emails provide.
  • Retailers that use browse recovery report a return on investment from 10x to 60x.

How Browse Recovery Works

Bronto makes it easy for marketers to send targeted email messages to shoppers who show purchase interest by browsing their product webpages.

  • Captures product page browse activity for all customers
  • Matches to known contacts or creates unknown contact to be matched later

With Browse Recovery, marketers set the rules on when to trigger an email and what to show your shopper.

Trigger emails based on behaviors like:

  • The number of times a shopper viewed products within the same category.
  • The number of times they’ve viewed the same product.
  • Or the number of times they’ve visited your website.

Contact fields are updated with aggregated browse behavior data.

Marketers Control Cadence and Messaging

  • Decide on the email message.

    Like cart recovery programs, you choose whether to offer incentives, and what additional images to select. Images of the browsed products are dynamically pulled into the messages.

  • Decide on timing.

    Will you send one message or a series? Do you want to send a message every time a contact shops, or limit it? Would you like to send a message immediately, or wait a few days? It’s your choice.

  • Use a wealth of data to optimize the program.

    Message performance can be tracked directly through the app on the Bronto dashboard page. Look at the metrics for a specific rule. Check your overall open, click and conversion rates, and keep an eye on subscriber loss rates. Each of these metrics helps you determine if you are sending too few or too many browse abandonment emails.

How Bronto’s Browse Recovery is Different

Browse abandonment tools are available as point solutions and in many email platforms. Why choose Bronto for browse recovery? It’s simple. We let you make the rules. And we provide options to send messages based on three types of browsing activity.

Window Shopper – Send emails to visitors who have browsed random products on your site. Choose the number of different products a browser needs to have viewed within a certain timeframe to trigger the message.

Category Browser – Have a shopper that is checking out your full line of fishing poles or sweaters? Send emails to those who have browsed multiple products in a single category. You choose how many products must be viewed in a specific category and in what timeframe. 

High-Intent Shopper – Have you got a visitor who has browsed the same product multiple times? Set your browse recovery to trigger after a shopper has visited the product a certain number of times in a certain timeframe.

Bronto Browse Recovery on Oreck
Take Your Browse Messages to the Next Level

Incorporate Bronto’s premium recommendations solution to offer recommendations that align with what the customer was browsing on. The integration of Bronto’s Recommendations Premium and Browse Recovery allows you to enhance your email content with personalized product recommendations based on the products browsed by the individual consumer, making the email communication extremely relevant.

Learn more
Spread Too Thin to Set Up Browse Recovery?

We can help. While most of our Browse Recovery customers set up their program on their own, you can employ our Managed Services staff to configure your browse recovery program – sometimes in conjunction with other programs, such as recommendations or abandoned cart.

Learn more

Additional Resources

White Paper
Revenue Rescue: Saving Sales When Shoppers Stray
White Paper
The Essentials of Turning Abandoned Carts Into Sales
White Paper
The Commerce Marketer’s Guide to Turning Shoppers Into Buyers

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