Trigger Emails After a Shopper Browses Your Site
As few as 3% of visitors convert according to SaleCycle
They came. They browsed. They left.
How do you get them back?
Send a browse abandonment email to remind them of the products they are searching on and nudge them toward a purchase.
- Timely, relevant emails draw browsers back to your site before they have time to buy from your competitor.
- Customers increasingly expect the kind of personalized approach that browse recovery emails provide.
- Retailers that use browse recovery report a return on investment from 10x to 60x.
RST Brands: Results
Marketers Control Cadence and Messaging
Decide on the email message.
Like cart recovery programs, you choose whether to offer incentives, and what additional images to select. Images of the browsed products are dynamically pulled into the messages.
Decide on timing.
Will you send one message or a series? Do you want to send a message every time a contact shops, or limit it? Would you like to send a message immediately, or wait a few days? It’s your choice.
Use a wealth of data to optimize the program.
Message performance can be tracked directly through the app on the Bronto dashboard page. Look at the metrics for a specific rule. Check your overall open, click and conversion rates, and keep an eye on subscriber loss rates. Each of these metrics helps you determine if you are sending too few or too many browse abandonment emails.
How Bronto’s Browse Recovery is Different
Browse abandonment tools are available as point solutions and in many email platforms. Why choose Bronto for browse recovery? It’s simple. We let you make the rules. And we provide options to send messages based on three types of browsing activity.
Take Your Browse Messages to the Next Level
Incorporate Bronto’s premium recommendations solution to offer recommendations that align with what the customer was browsing on. The integration of Bronto’s Recommendations Premium and Browse Recovery allows you to enhance your email content with personalized product recommendations based on the products browsed by the individual consumer, making the email communication extremely relevant.Learn more
Spread Too Thin to Set Up Browse Recovery?
We can help. While most of our Browse Recovery customers set up their program on their own, you can employ our Managed Services staff to configure your browse recovery program – sometimes in conjunction with other programs, such as recommendations or abandoned cart.Learn more