Getting Your Emails to the Inbox

Only one in five emails make it to the inbox – does yours

Signed, Sealed, Delivered: Learn strategies to get your emails to the inbox

The brand loyalty and revenue potential from email is huge. For email marketing to be successful, however, your messages need to make it to the inbox and compel your subscribers to open—and act. Your success at delivering emails to your subscribers can make or break your email marketing program. To ensure deliverability, you need to:

  • Get permission to email your contacts.
  • Use a current list of engaged subscribers.
  • Deliver what your subscribers signed up for.
  • Be relevant.

How Bronto Calculates Deliverability

  • Quality of Delivery

    Delivery rating indicates whether a single email campaign was delivered or it bounced. This rating shows the quality of your lists and emails. It’s an algorithmic calculation of spam complaints, bounces, level of engagement (opens, clicks, conversions) and internal measurements that we use to help you optimize your deliverability. It also includes the number of unsubscribes and contact losses, which can happen when you have an incorrect or defunct email address.

  • Quality Average

    The sender rating is the same type of calculation, but it is the 30-day average of your delivery rating.

  • Rate

    The deliverability rate is the percentage of emails that are accepted by the ISP and those that reach the inbox (whether it ends up in a recipient’s main inbox or in the spam folder). A high number of email complaints coupled with low delivery rates will negatively affect your deliverability. Bronto calculates deliverability as (total emails sent – total emails bounced)/total emails sent.

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Additional Resources

White Paper
Email Deliverability: Why it Matters, What You Can Do to Improve It
White Paper
The Do’s and Dont’s of Permission Marketing
White Paper
Critical Questions to Ask Your Commerce Marketing Automation Vendor

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