Automate Messages That Engage, Convert and Retain
Generate relevant, timely messages while taking repetitive, time-consuming tasks off your plate.
World-Class Marketing Automation
- Triggered lifecycle emails.
- Automated browse and cart abandonment emails.
- Personalized product recommendations.
- Workflow template library.
- Pre-packaged and custom-built data integrations.
- Mobile-ready pop-ups and dynamic ribbons.
- Targeted campaigns on Facebook and Instagram.
- Dynamic content.
- Unique coupon codes.
- Comprehensive performance reporting.
Apply a combination of triggers, filters and actions to automate your multichannel marketing campaigns.
Custom or Preconfigured
Define how to handle contact data, which communications to send, and time and cadence of the messages. Use Bronto’s templates or create your own workflows using the drag-and-drop and copy-and-paste functionality. Iron out any issues before sending to your real contact lists by sending to a test list you create directly in the platform. Once your messages have been sent, view reports on every aspect of the workflow to learn where you can improve.Learn more
A comprehensive library of Bronto and partner applications extend your possibilities.
Ecommerce Platform Integrations
Pre-built, configurable integrations with top ecommerce platforms, including NetSuite, Magento and Shopify, allow near-real time sync of data with Bronto. Sync your entire product catalog, import past-purchase information, including complete order history and product details, and opt-ins and unsubscribes automatically synchronize both ways.Learn more
Browse Abandonment Emails
Tie browsing behavior to contact records – the platform even saves the browse activity of unknown shoppers so it can later be matched to a known contact. Define rules to trigger targeted recovery emails to contacts based on their browsing behavior and your business needs. You control how often customers receive these personalized messages. For instance, you could exclude recent purchasers and those currently in other workflows.Learn more
Abandoned Cart Emails
Identify and recover cart abandoners – before they’ve had a chance to place their order elsewhere. Then automate recovery emails with personalized recommendations based on order and cart information. Track detailed cart activity, such as abandonment rates, recovery percentages and recoverable revenue.Learn more
Personalized Product Recommendations
Automate personalized product recommendations in your emails – even transactional messages – using predictive algorithms and your business rules. For example, recommend relevant top-rated products above a specified profit margin, sale items prioritized by sale end date, and low stock products above a specified product review rating.Learn more
Design and trigger mobile-ready pop-ups and dynamic ribbons to grow your subscriber list without turning away shoppers or incurring penalties from Google.
Add unique coupon codes to your messages that automatically apply when the shopper clicks through. Automatic coupon syncing and redemption tracking.
Social Media Integration
Create custom or lookalike audiences based on Bronto lists and segments to trigger targeted Facebook and Instagram campaigns.
Map email campaigns to your broader marketing campaigns.
Campaign Creation and Management
Choose from a list of the most common campaign types, including A/B test, opt-in, welcome, lapsed purchaser and product recommendations. Once created, the campaign can be associated with any delivery or message in your account. Group deliveries and messages together in a single view. Set up new campaigns during message creation, editing, scheduling and in workflows.Learn more
Associate Workflows to Campaigns
Select a default campaign for an entire workflow, and all emails triggered through that workflow will be attributed to your specified campaign. Get more advanced by attributing campaigns at the node level. For instance, if you set up a workflow with three possible paths that send three different emails, you can specify a different campaign for each email.Learn more
Segment contacts based on messages sent, opened, bounced or clicked from sent messages that were part of one or multiple campaigns. Simple, but powerful – especially when combined with advanced workflow triggers and filters.Learn more
Performance Tracking and Reporting
View campaign performance in near-real time at the campaign, message and delivery levels. Performance can be viewed across many metrics, including opens, clicks, conversion, average order value (AOV), revenue per email, number of orders and successful delivery. The beauty of this view is that all metrics are collected and aggregated automatically.Learn more