Bring personalization to your email program.
Use average order value, recency, and frequency to build targeted emails.
Email opening behavior
Build segments based on open, click-thru and conversion behavior including options for device and channel preference.
Personalize email sends with information from preference forms and third-party sources.
From geolocation to zip code, geographic segmentation helps you send emails that make sense based on attributes like weather and proximity to stores.
Sophisticated Yet Simple
Segment with what you have
Segmentation works best when you can incorporate order information along with email metrics and preference form information. To make that easier, Bronto integrates with all the leading commerce platforms. And it’s a snap to segment for remailing campaigns.
A UI designed for marketers
Ditch the queue for developer support. No SQL queries needed. Bronto’s drag and drop workflows give marketers control of segment construction. Build segments from scratch or use segment templates. Store, tag, organize and archive your segments within the platform. Worried about running out of fields? Don’t. The platform can store 100 + custom fields.
As many segments as you want, as many rules as you need
The Bronto platform provides the marketer with the option to auto-calculate key customer metrics based on full order history, including average order value and total spend, for even more segmented, revenue-focused campaigns.
Monitor segment health
View reporting by segment to see what’s working and what isn’t. Develop suppression rules to keep customers in triggered campaigns (cart recovery, post-purchase and welcome series, etc.) from receiving too many emails.
Near Real-time Segments
Bronto believes updating segments in near real-time not only helps you sell, it improves your relationship with customers and makes your job easier. Because we all know how awkward it is to send a customer a discount or blast them with a “we miss you” email after they’ve just purchased. Near real-time segments are dynamic. If a contact is added to list, segments re-calculated to determine if that contact’s membership has changed. So, don’t worry about that scheduled email drawing from an out-of-date list. We’ve got you covered.
Segment by Preferences
Gather information on gender, product category, even whether customers want the latest or the sales.
Re-engage customers that haven’t purchased within a time frame.
Develop a VIP list based on average order value or the number of purchases within a time frame.
A Big Win for the Multichannel Customer
Segmentation is exceptionally valuable tool for multichannel merchants that want email to do more than drive online sales.
“Vendors are willing to pay to have an email dedicated to their brand because they know it will reach the right people. When you can show your vendor that you have a way to reach bass fishermen from areas that have bought your products in the past, it isn’t a hard sell.”
Colby Saenz, Ecommerce Marketing Manager
“We do a lot of very individualized email in support of the stores. We have a high level of confidence that the email drives them to the store because they’re asking for and buying products that are featured in the email. They are referencing the emails and the coupons from the emails.”
Mark deCausmeaker, Director of Multichannel Sales