Marketer-driven Segmentation

Bring personalization to your email program.

Purchase behavior

Use average order value, recency, and frequency to build targeted emails.

Email opening behavior

Build segments based on open, click-thru and conversion behavior including options for device and channel preference.

Demographic data

Personalize email sends with information from preference forms and third-party sources.

Geographic data

From geolocation to zip code, geographic segmentation helps you send emails that make sense based on attributes like weather and proximity to stores.

A Big Win for the Multichannel Customer

Segmentation is exceptionally valuable tool for multichannel merchants that want email to do more than drive online sales.

“Vendors are willing to pay to have an email dedicated to their brand because they know it will reach the right people. When you can show your vendor that you have a way to reach bass fishermen from areas that have bought your products in the past, it isn’t a hard sell.”

Colby Saenz, Ecommerce Marketing Manager
Sportsman’s Warehouse

“We do a lot of very individualized email in support of the stores. We have a high level of confidence that the email drives them to the store because they’re asking for and buying products that are featured in the email. They are referencing the emails and the coupons from the emails.”

Mark deCausmeaker, Director of Multichannel Sales
REEDS Jewelers

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