Email marketing campaigns are only effective when messages reach inboxes—and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this guide, your business can achieve and maintain a strong inbox deliverability rate that will help drive revenue.
As part of a non-profit associated with the university, the KU Store’s “small but mighty” marketing team is used to working with limited resources. O’Connor shares workarounds they’ve developed to overcome technological limitations, but their main tool has been using social media and email to drive engagement and promotions to exclusive items.
Social media influencer marketing — most marketers have a vague understanding of what is, but not how it works. It’s still in the early stages, and the many unknowns make it intimidating— and potentially risky — for brands looking to try it out.
A well-executed email marketing campaign reinforces brand quality and trust to your recipients. Use this email marketing best practices checklist to review your email campaigns and ensure they’re flawless before hitting send.
While email marketing continues to be one of the most profitable digital marketing tools available to engage shoppers and drive revenue, there are many other tools that marketers need to help address the ever-evolving expectations of shoppers as well as meet revenue goals. This curated guide provides insight into a few of the technologies worth looking at in 2019 that can help you move the needle.
Automated browse recovery emails help move shoppers who abandon your site without carting products further along the purchase funnel — and these targeted messages produce higher metrics than your standard promotional messages.
Taking the time to go back and make sure your email marketing is built upon a sound, solid foundation of fundamentals will leave you better prepared to keep your customers happy and your bottom line growing.