Email marketing campaigns are only effective when messages reach inboxes—and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this guide, your business can achieve and maintain a strong inbox deliverability rate that will help drive revenue.
Retailers should make every effort to increase convenience and delivery speed. But if they can’t beat online marketplaces on logistics and margins, they can differentiate themselves by creating consumer experiences and links between products and consumers.
Door County Coffee started as the local coffee shop in Sturgeon Bay, “the Cape Cod of the Midwest.” The rapid surge in gourmet coffee’s popularity helped Door County grow from a local family-owned coffee roaster to a national distributor for retailers, specialty stores, food services, and out-of-state enthusiasts.
A well-executed email marketing campaign reinforces brand quality and trust to your recipients. Use this email marketing best practices checklist to review your email campaigns and ensure they’re flawless before hitting send.
While email marketing continues to be one of the most profitable digital marketing tools available to engage shoppers and drive revenue, there are many other tools that marketers need to help address the ever-evolving expectations of shoppers as well as meet revenue goals. This curated guide provides insight into a few of the technologies worth looking at in 2019 that can help you move the needle.
Automated browse recovery emails help move shoppers who abandon your site without carting products further along the purchase funnel — and these targeted messages produce higher metrics than your standard promotional messages.
Taking the time to go back and make sure your email marketing is built upon a sound, solid foundation of fundamentals will leave you better prepared to keep your customers happy and your bottom line growing.