Email marketing campaigns are only effective when messages reach inboxes—and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this guide, your business can achieve and maintain a strong inbox deliverability rate that will help drive revenue.
Search engine optimization analysts have suffered claims that “SEO is dead” ever since SEO was a thing. The power of paid search, the rise of social media and algorithm changes shake up the industry every few months — but SEO practices have always managed to adapt and overcome.
Dennis Kelly, CEO of the direct mail automation company Postalytics, stops by to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise, as well as how marketers can begin experimenting with direct mail.
A well-executed email marketing campaign reinforces brand quality and trust to your recipients. Use this email marketing best practices checklist to review your email campaigns and ensure they’re flawless before hitting send.
While email marketing continues to be one of the most profitable digital marketing tools available to engage shoppers and drive revenue, there are many other tools that marketers need to help address the ever-evolving expectations of shoppers as well as meet revenue goals. This curated guide provides insight into a few of the technologies worth looking at in 2019 that can help you move the needle.
Automated browse recovery emails help move shoppers who abandon your site without carting products further along the purchase funnel — and these targeted messages produce higher metrics than your standard promotional messages.
Taking the time to go back and make sure your email marketing is built upon a sound, solid foundation of fundamentals will leave you better prepared to keep your customers happy and your bottom line growing.