Automated browse recovery emails help move shoppers who abandon your site without carting products further along the purchase funnel — and these targeted messages produce higher metrics than your standard promotional messages.
Discover the factors that affect email deliverability, how we calculate deliverability, and the steps you can take to improve it.
Data-driven personalization is something you need to be doing now. By blending customer-provided data and behavioral data, you can deploy effective email campaigns that far surpass the batch-and-blast approach. And by automating those campaigns you can boost return on investment by reducing staff involvement.
By understanding your organization’s goals, choosing the right metrics, learning to benchmark against those metrics and taking appropriate action, you can take your ecommerce operation to the next level.
In this guide, we’ll explore seven readily-available commerce marketing tools and then highlight the experiences of marketers using these tools to increase revenue and engagement.
Taking the time to go back and make sure your email marketing is built upon a sound, solid foundation of fundamentals will leave you better prepared to keep your customers happy and your bottom line growing.