Email marketing campaigns are only effective when messages reach inboxes—and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this guide, your business can achieve and maintain a strong inbox deliverability rate that will help drive revenue.
A well-executed email marketing campaign reinforces brand quality and trust to your recipients. Use this email marketing best practices checklist to review your email campaigns and ensure they’re flawless before hitting send.
While email marketing continues to be one of the most profitable digital marketing tools available to engage shoppers and drive revenue, there are many other tools that marketers need to help address the ever-evolving expectations of shoppers as well as meet revenue goals. This curated guide provides insight into a few of the technologies worth looking at in 2019 that can help you move the needle.
Millennials have redefined brand loyalty, demanding personalized, relevant experiences in return for their loyalty. Personalized emails impact millennial purchase decisions more than other channels. In this infographic, see what other factors influence this generation’s loyalty decisions.
Identifying the data – and levers – with the biggest influence on revenue can be a challenge. Click-to-open rates, conversions, number of email sign-ups, cart sizes – and it doesn’t stop there. In fact, that’s only the beginning. Where should you apply your energy? What metrics matter? And how can you find your focus?
This infographic shows the best ways to grow your list with valuable subscribers while protecting your brand's sending reputation in the process.
Eighty-seven percent of consumers abandoned their online shopping carts — can you afford to keep losing this revenue? Discover tips and tactics for how to recover this lost revenue with a comprehensive email cart recovery program.
In this study, learn about which consumers prefer to shop in stores or online, which sources they rely on to learn about new products, whether they shop for fun or necessity, and how children affect shopping behavior.
In this exclusive research, we surveyed US consumers to understand who shops in-store, such as how frequently they’re shopping, which factors motivate them to shop in-store and what they want to see in the future.
A rundown on how browse and cart recovery email programs can rescue otherwise lost revenue. Also, learn from the success of leading retailers who are using these tactics to grow their revenue.
If you don’t have a browse recovery strategy, or if you have one but haven’t seen good ROI, here’s the four-step game plan we developed based on our customers who have been the most successful with them.
Online shoppers expect an elevated customer journey that goes above and beyond. To keep up with these expectations, retailers need to leverage rich, visual content to deliver a shopping experience across a variety of touchpoints.
There are other tactics besides pop-up sign-ups you can use to grow your list organically. See what they are and get started now.
From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates and ultimately your profitability. Take a closer look at three common stages of today’s buying journey and the solutions for effectively managing each one.
A commerce-focused email marketing solution allows you to generate more revenue, do more with less, and leverage your ecommerce ecosystem.
When you are selecting a new email marketing solution provider, ask these questions to make sure the vendor can support your business.
Amidst the seasonal shopping frenzy, retailers are increasingly looking to differentiate themselves. In this guide, explore what you can do to drive revenue and engagement not only during the holiday season, but how to capitalize on shoppers interest in your brand year-round.
We subscribed to the emails of more than 250 leading retailers during the 2017 holiday shopping season, providing key takeaways, insights and trends to inspire, teach and help you plan your 2018 holiday email strategy.