Many retailers think a purchase means the mission is accomplished and pursue the next conversion opportunity, tossing customers back into the day-to-day promotional marketing fold. But treating customers like commodities can make them feel unappreciated and under-valued, actually harming your brand.
The holiday shopping season, the busiest time of the year for most email marketers, is almost here—and yes, it does start earlier each year.
Email deliverability issues are hard to fix but preventing them is within your control—if you understand how permissions, relevancy and engagement impact your sender rating.
Watch this product demo webinar to see how Bronto creates highly targeted, personalized, and relevant messages with software that helps you grow revenue, save time, and optimize marketing resources.
The perfect email template is functionally and aesthetically versatile and can be used throughout the entire lifecycle of a customer. How do your email templates stack up?
Feel like your email program could be more effective? Review the foundation of a solid email marketing program and how to use product catalog data to implement new automated campaigns designed to increase engagement and drive revenue.
Join Oracle Bronto's Greg Zakowicz and Smile.io’s co-founder Steve Deckert to learn how to build the connection and continue the conversation after you acquire a new email subscriber or persuaded a customer to make a purchase.
Now’s the time to take a look at your email marketing program to fine tune it for success in 2019. Join Oracle Bronto’s Marketing Strategist David Taitelbaum to learn some key email marketing best practices to get your email program in shape for the year ahead.
The two most lucrative days of the year for many retailers competing to get their emails opened and secure orders are fast approaching: Black Friday and Cyber Monday. Join Oracle Bronto Marketing Strategist David Taitelbaum as he dives into five strategies to focus on and the campaign tactics you need to have a successful Black Friday and Cyber Monday.
Over the past several years, holiday planning and marketing has started earlier and earlier. Our very own Senior Commerce Marketing Analyst, Greg Zakowicz will look at last year's trends and offer his strategies for effectively preparing your email marketing for the coming holiday season.